[GMW #2024] Simplicity Reducing OverconsumptionFriday 13 Aug 2010, Editor: Easy
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Idea Dream - Robert Muller's Ideas 1 to 500
~ Idea 1015 ~ 21 April 1997
It is good news that US citizens are beginning to react to the colossal overconsumption in their country, fostered in millions of ways by business, marketing, advertisement and the media.
A 1995 survey by the Merck Family Fund found that since the decade began, 28 percent of respondents have voluntarily reduced their income. Two-thirds said that they did so to reduce stress, increase personal time and restore balance in their lives.
Trends Research Institute named simplicity one of the 1997's top ten trends. "Never before, in the Institute's 17 years of trend tracking, has a societal trend grown so quickly, spread so broadly and been embraced so eagerly," TRI reports.
Unfortunately, big business knows that and is now targeting the developing countries for western consumption habits through marketing and advertisement which are very cheap in these countries.
UN News Sources - UN Chronicle, United Nations News Service , UN Wire News Archive
References: Earth Charter, Universal Declaration of Human Rights
Rights of: Children, Women, Indigenous People
To Be Written: Rights of Nature, Birds, Animals, Fish, etc.
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